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Our Ethos

Our Ethos

Live for the present, respect the future.
Making sure we do our best now, means that we consider the future. By making the most of today we can immerse our guests into the true wonder of the undiscovered, new experiences, connections and culture. We live for these moments and never forget that they should not cost the planet.

Slow Travel has the power to change lives and be a force for good

From Rwanda to Romania and across remote parts of Europe, by bike and on foot, we have met communities and characters that have changed our lives. By buying and staying local, we hope we have changed theirs too.

A group of children playing Rwanda

Our Values

Passionately Adventurous

Slow Cyclists descending a hill on mountain bikes in Bucovina, cycling the Via Transilvanica
We are passionate about creating exceptional shared experiences. It’s what we spend our days doing. We love sharing the amazing places we find with you, our guests, in a way that enriches everyone.

Individual Quality

Sewing with traditional fabrics in South Africa's Karoo
We positively impact the people and communities whose lives we touch. The Slow Cyclist was born as an antidote to the mindless, mass-market travel ‘sector.’ All our stakeholders, from UK employees to local wine producers, must feel our influence is beneficial.

Future focussed

A Slow Cyclist bike guide in the Mani, Greece
We travel with a light footprint but we want to do more as a generation that begins to restore the planet.
A potter painting his creation in Crete, Greece, visited by guests on a Slow Cyclist journey.

Guest Feedback

  • "The most perfect trip. I don't know how you've managed to find all the incredible behind-closed-doors secrets that you have, but there were just neverending delights. Wonderful."
    Eliza B
  • "One of the best holidays we have ever had. Pure magic from beginning to end. We have been riding on a high since returning home and telling everyone."
    Nigel S
  • "You found us the best off road tracks, ancient villages, hidden chapels, breathtaking views of mountains and sea, and wonderful picnic spots. No stone left unturned to make our trip special."
    Rick W
  • "Our third time with The Slow Cyclist and it was a superlative trip. The scenery, and places to stay were perfect. But the outstanding thing to me was the approach of your team."
    Edward G, Mani
  • "Slow Cyclists know what they’re doing and do it incredibly well. From the dusty road trip to the heights of luxury all in one day."
    Peter D

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